Versium is helping businesses ride the new wave of productivity, growth, and innovation made possible by Big Data. We are changing the way that companies make decisions by making data and predictive modeling available to ordinary marketers and business people, in real time, and at a human scale.
What We Do
Versium helps companies significantly increase their marketing and sales effectiveness by accurately predicting which customers have the greatest propensity to buy their products and services. Versium’s easy-to-use platform removes the need for data scientists and internal data aggregation and puts the power of predictive targeting and machine learning directly into the hands of marketers, who can create customized high-value audiences for email, direct mail, display, mobile, and social advertising campaigns.
How we do it
We supply the data
Versium’s proprietary LifeData® warehouse contains over 1 trillion data attributes, including both online and offline behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. This data is matched to uploaded CRM data and powers our predictive analytics services. By automatically supplying and matching this vast amount of data, it’s easy for marketers to use our platform and take advantage of machine learning.
Proprietary Matching Technology
Our unique, patent-pending technology validates, profiles, and cross-indexes online identities. This ability means we can match attribute data to individuals or business provided in a marketing list to fuel the predictive models and scoring.
Predictive Analytics – Models and Scoring
Versium has automated the process of building and using predictive models. After uploading your marketing lists, the platform appends the LifeData, builds the models and shows you who you should be marketing to. Through the user interface, you can score your own lead lists or have Predict generate all new high-value leads who are likely to convert and improve the efficiency and performance of your campaigns.