Read the latest press releases from Versium Analytics, where you can change the way you make decisions with data and predictive modeling for real people.
Versium Expands LifeData® to Include Business and Consumer Attributes from…
Versium will be demonstrating its suite of predictive lead scoring services in booth #212 at the event, which focuses on vertical media, online lead generation and direct response marketing. More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference.
Versium’s solution, available at Datafinder.com, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours versus the weeks or sometimes months required by large professional service engagements. Unlike simplistic “select-based” lists that limit the marketer to a finite set of attributes and rely on human intuition, Versium uses identity mapping technology that allows large volumes of data to be used in predictive models, making the output more reliable and accurate.