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Versium will be demonstrating its suite of predictive lead scoring services in booth #212 at the event, which focuses on vertical media, online lead generation and direct response marketing. More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference.
Versium’s solution, available at Datafinder.com, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours versus the weeks or sometimes months required by large professional service engagements. Unlike simplistic “select-based” lists that limit the marketer to a finite set of attributes and rely on human intuition, Versium uses identity mapping technology that allows large volumes of data to be used in predictive models, making the output more reliable and accurate.
“With the powerful combination of Versium’s LifeData® and our machine-learning predictive models, we guarantee that this service will outperform lists sourced from list brokers or generated from ‘select’ based filters,” said Chris Matty, founder and CEO of Versium. “I say this with confidence because everyone of our customers are telling us the lists they generate from Datafinder.com are driving more responses and, more importantly, more transactions. Our continued focus is to provide our enterprise and marketing agency customers with automated data technology solutions they need to increase conversion rates and improve overall marketing efficiencies.”