Press Releases

Read the latest press releases from Versium Analytics, where you can change the way you make decisions with data and predictive modeling for real people.

Press Release
11 May: Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium’s solution, available at Datafinder.com, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours versus the weeks or sometimes months required by large professional service engagements. Unlike simplistic “select-based” lists that limit the marketer to a finite set of attributes and rely on human intuition, Versium uses identity mapping technology that allows large volumes of data to be used in predictive models, making the output more reliable and accurate.

Press Release
15 Mar: Versium Launches Predictive List Builder

“With the powerful combination of Versium’s LifeData® and our machine-learning predictive models, we guarantee that this service will outperform lists sourced from list brokers or generated from ‘select’ based filters,” said Chris Matty, founder and CEO of Versium. “I say this with confidence because everyone of our customers are telling us the lists they generate from Datafinder.com are driving more responses and, more importantly, more transactions. Our continued focus is to provide our enterprise and marketing agency customers with automated data technology solutions they need to increase conversion rates and improve overall marketing efficiencies.”