Application Developer (Full stack – PHP)

Position Title:        Application Developer (Full stack – PHP)

Reporting to:        VP of Engineering

Summary:

We are looking for smart and driven individuals to come and join our engineering organization to build web-based applications that leverage our industry leading predictive analytics engine.

In this position you will work as a member of our small, collaborative and passionate engineering team. You are looking for the opportunity to leave your mark by being a key contributor to our product offering. You have strong entrepreneurial abilities – you’re an absolute go-getter who is self-motivated and who thrives on working in a dynamic environment. You are intrigued by large quantities of data and analytics and the insights it can bring to customers.

Ultimately, you are looking to contribute your skills and expertise to a place that allows you to have a significant level of impact and offers limitless career growth opportunities.

Requirements:

  • 2 – 5 yrs experience building web based applications.
  • Relentless end user focus with passion for great user experience.
  • Proven track record of building end user apps that delight users.
  • Experience with LAMP stack required.
  • Strong PHP skills a must, C#/C beneficial.
  • Strong architectural abilities.
  • Collaborative team player with excellent interpersonal and communication skills.
  • Ability to work with tight deadlines in a dynamic, open environment.
  • Self-driven to succeed under minimal supervision.
  • Bachelor’s degree (Computer Science preferred), or equivalent experience.

 

About Versium

Versium delivers automated predictive analytics solutions (Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s internal data, and used in machine learning models to improve customer acquisition, retention and cross sell and upsell marketing activities. 

Come join a team of successful serial entrepreneurs and work on the next big thing.  We’re located in Redmond, WA in Redmond Town Center with beautiful bike trails, great food and retail nearby. Find out more about us at www.versium.com

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Web Developer

Position Title:        Web Developer

Reporting to:        VP of Engineering

Summary:

We are looking for smart and driven individuals to come and join our engineering organization to build web-based applications that leverage our industry leading predictive analytics engine.

In this position you will work as a member of our small, collaborative and passionate engineering team. You are looking for the opportunity to leave your mark by being a key contributor to our product offering. You have strong entrepreneurial abilities – you’re an absolute go-getter who is self-motivated and who thrives on working in a dynamic environment. You are intrigued by large quantities of data and analytics and the insights it can bring to customers.

Ultimately, you are looking to contribute your skills and expertise to a place that allows you to have a significant level of impact and offers limitless career growth opportunities.

Requirements:

  • 2 – 5 yrs experience building web based applications.
  • Relentless end user focus with passion for great user experience.
  • Proven track record of building end user apps that delight users.
  • Experience with LAMP stack required.
  • Strong CSS, HTML and JavaScript skills.
  • Experience with web interface development and frameworks such as JQuery.
  • PHP back end skills a plus.
  • Collaborative team player with excellent interpersonal and communication skills.
  • Ability to work with tight deadlines in a dynamic, open environment.
  • Self-driven to succeed under minimal supervision.
  • Bachelor’s degree (Computer Science preferred) or equivalent experience.

About Versium

Versium delivers automated predictive analytics solutions (Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s internal data, and used in machine learning models to improve customer acquisition, retention and cross sell and upsell marketing activities. 

Come join a team of successful serial entrepreneurs and work on the next big thing.  We’re located in Redmond, WA in Redmond Town Center with beautiful bike trails, great food and retail nearby. Find out more about us at www.versium.com

Application Developer

Position Title:        Application Developer

Reporting to:        VP of Engineering

Summary:

We are looking for smart and driven individuals to come and join our engineering organization to build web-based applications that leverage our industry leading predictive analytics engine.

In this position you will work as a member of our small, collaborative and passionate engineering team. You are looking for the opportunity to leave your mark by being a key contributor to our product offering. You have strong entrepreneurial abilities – you’re an absolute go-getter who is self-motivated and who thrives on working in a dynamic environment. You are intrigued by large quantities of data and analytics and the insights it can bring to customers.

Ultimately, you are looking to contribute your skills and expertise to a place that allows you to have a significant level of impact and offers limitless career growth opportunities.

Requirements:

  • 2 – 5 yrs experience building web based applications.
  • Relentless end user focus with passion for great user experience.
  • Proven track record of building end user apps that delight users.
  • Experience with LAMP stack required.
  • Strong C#/C skills a must, PHP beneficial.
  • Strong architectural abilities.
  • Collaborative team player with excellent interpersonal and communication skills.
  • Ability to work with tight deadlines in a dynamic, open environment.
  • Self-driven to succeed under minimal supervision.
  • Bachelor’s degree (Computer Science preferred), or equivalent experience.

About Versium

Versium delivers automated predictive analytics solutions (Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s internal data, and used in machine learning models to improve customer acquisition, retention and cross sell and upsell marketing activities. 

Come join a team of successful serial entrepreneurs and work on the next big thing.  We’re located in Redmond, WA in Redmond Town Center with beautiful bike trails, great food and retail nearby. Find out more about us at www.versium.com

Director of Marketing

Are you an experienced B2B marketer with a proven track record of success in reaching the enterprise customer audience through your strategic thinking, strong execution abilities and the perfect mix of creativity and metrics? Have you been an integral part of establishing and successfully executing marketing strategies and plans for an emerging technology company in the past – and cannot wait to do it again? Please join us for an exciting adventure in the world of big data and predictive analytics – we need your marketing magic as an integral part of our organization!

Versium is looking for a Director of Marketing to lead the planning, management and execution of our enterprise marketing and communication strategy with a strong emphasis on customer acquisition. The primary focus is to oversee and manage our overall marketing strategy, manage the KPIs and execute the plan. This position will align very closely with the sales and product teams to meet customer acquisition targets, drive repeat usage across the customer base and deliver on overall sales goals.

Responsibilities:

  • Develop the strategic enterprise marketing and communication plan and budget, including objectives and a tactical plan for achieving them.
  • Oversee and execute the marketing plan and marketing mix including our SEM/SEO initiatives, email marketing, social media, trade shows, webinars as well as our branding strategy.
  • Be creative in terms of developing our campaigns, and analytical in managing marketing spend and delivering on customer acquisition metrics.
  • Closely align with the Sales team to define KPIs and deliver a pipeline of qualified leads.
  • Work in collaboration with the product management team to ensure alignment on product value propositions, target audiences and marketing messaging.
  • Oversee and direct our PR agency and initiatives.

Qualifications:

  • 5 – 10 yrs of experience in enterprise marketing at a successful high-tech startup, SaaS or technology company.
  • 2 – 4 yrs of experience in digital marketing and social media.
  • Demonstrated success in developing and executing marketing-driven customer acquisition strategies.
  • Top performer and demonstrated track record of success and thought leadership within an organization in a marketing capacity.
  • Background in Big Data and/or Analytics company a big plus.
  • Creative and collaborative team player with a high level of diplomacy.
  • Outstanding written and oral communication, with strong analytical skills.
  • Openness to feedback and ability to influence others through a high level of expertise and EQ.
  • A desire to work in a fast-paced, fluid environment with the ability to handle a variety of tasks and be able to shift focus quickly.
  • Bachelor’s degree in a related field. Advanced degree highly desired.

Email Resume/Linkedin to: jobs@versium.com

ETL Data Warehouse Engineer

Summary:

Are you thrilled about big data and open source technologies? Do you live and breathe star schemas and ETL? We are looking for a smart and driven individual to join our team as the ETL Data Warehouse Engineer. This position will work closely with Engineering and Product team members and be responsible for the full life cycle of back-end development of the data warehouse, including development of ETL processes, dimensional design of the table structure for performance and database administration. The ideal candidate will be a hands-on expert with strong analytical background and proven quantitative skills to help improve business process and initiatives. You are obsessive with data quality and ensure that data pipelines are perfectly tested and monitored. You’re continually driving to evolve data models and data flows to help bridge the gap between technology and analysis.

Responsibilities:

  • Analyze functional requirements and translate them into data flows and ETL mapping documents.
  • Design and develop ETL procedures and tools.
  • Review of reporting requirements and mapping to analytic structures.
  • Define and promote design principles and best practices for data warehousing architecture and techniques.
  • Design and support the database and table schemas for new and evolving sources of data being brought into the data warehouse.
  • Process regular data builds and extractions.
  • Monitor and troubleshoot performance issues on the data warehouse servers.
  • Establish documentation of reports and data definitions.
  • Ensuring best practices that can be adopted in big data stack and share across teams.
  • Working closely with other teams and disciplines to come up with simple, elegant solutions that balance everyone’s needs.

Requirements:

  • Strong shell scripting experience (Bash, Perl, awk, shell/GNU text processing shell utilities).
  • Fundamental systems knowledge of Linux/FreeBSD including disk and CPU monitoring/performance.
  • Lightweight PHP; C/C++ or Java a bonus.
  • Strong ETL, text processing, text mapping, translation and mapping, reformatting at scale.
  • Solid understanding of geographical boundaries.
  • AdTech/MarTech experience a plus.
  • Must be comfortable working with large files and parallelism. (billions of records)
  • (My)SQL.
  • Strong regular expressions.
  • Solid ability to write understandable, maintainable, and reusable code.
  • Fantastic skills automating processes via scripts/lightweight coding; understanding of Cron.
  • Web crawl/extraction experience a plus.
  • Strong organizational skills and ability to complete responsibilities effectively and efficiently with minimal direction.
  • Strong communication, analytical, and problem-solving skills to fully support the development process, and ensure that deliverables are met according to specifications and within established timelines.
  • Positive attitude and openness to change and feedback.
  • Bachelor’s degree in Computer Science preferred, or equivalent experience.

 

About Versium

Versium delivers automated predictive analytics solutions (Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s internal data, and used in machine learning models to improve customer acquisition, retention and cross sell and upsell marketing activities. 

Come join a team of successful serial entrepreneurs and work on the next big thing.  We’re located in Redmond, WA in Redmond Town Center with beautiful bike trails, great food and retail nearby. Find out more about us at www.versium.com

Versium to Showcase Automated, Predictive Lead Scoring Solutions at LeadsCon New York

Versium to Showcase Automated, Predictive Lead Scoring Solutions at LeadsCon New York

Redmond, Wash. – August 15, 2016 – Versium, a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York, taking place at the New York Hilton, August 22-24.

Versium will be demonstrating its suite of predictive lead scoring services in booth #212 at the event, which focuses on vertical media, online lead generation and direct response marketing. More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference.

At LeadsCon New York, Versium will be providing demonstrations of its predictive lead scoring solutions, available at Datafinder.com, which automate the underlying machine learning modeling process. The company’s offerings allow marketing professionals, agencies and application providers to build more accurate predictive models for their clients within hours, versus the weeks or months required by large professional service engagements.

Specific demos will include:

  • LifeData® Predictive Lead Score service, a self-service solution that leverages Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers.
  • Predictive List Builder service which enables marketing professionals to build highly targeted, highly qualified new prospect lists for multichannel campaigns based on projected conversion rates.

To arrange a sales meeting with Versium at LeadsCon New York and learn more about their solutions for enterprise organizations and marketing agencies, please contact sales@versium.com.

About Versium
Versium is a leading provider of automated data technology solutions for marketers. These solutions deliver rich data insights and predictive analytics (in the form of Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes sourced through proprietary means. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that improve customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.com, www.datafinder.com or follow us @versiumsocial on Twitter.

Media Contact
Beth Mayer or Sarah Elson
Communiqué PR for Versium
+1 206-282-4923
versium@communiquepr.com

Versium Announces Major Corporate Milestones and New Hires

Versium Announces Major Corporate Milestones and New Hires

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year

Redmond, Wash. – August 17, 2016 – Versium, a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. In the first half of 2016, Versium achieved triple-digit year-over-year revenue growth, gained major customer traction across a number of key industry verticals, and expects to double its headcount by the end of the year.

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As companies continue to struggle with how to find actionable intelligence from their data, Versium’s automated predictive models, built using our unique LifeData®, provide powerful insights and significant competitive advantages.”

Versium’s predictive marketing suite of services, available at Datafinder.com, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build more accurate predictive models for their clients within hours, versus the weeks or months required by large professional service engagements.

Product & Customer Momentum

In January, Versium launched its LifeData® Predictive Lead Score service, a self-service solution that leverages machine learning and Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers. In March, the company introduced its Predictive List Builder service which enables marketing professionals to build highly targeted, highly qualified new prospect lists for multichannel campaigns based on projected conversion rates.

Versium has acquired more than 30 new customers, with a focus on insurance, financial and retail sectors. The company has completed a number of integrations with leading CRM and marketing technology platforms, allowing users to leverage automated predictive modeling to produce highly targeted prospect lists from within their existing marketing platforms.

Funding & Executive Appointments

Versium raised $2 million in additional funding in May to bolster development, sales and marketing efforts, and support its growing list of channel partners and direct customers.

The company hired retail veteran Todd Sherman as its new vice president of sales. Sherman has more than 20 years of experience in executive management, sales, marketing and technical roles with both established Fortune 100 companies as well as startup organizations. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

Ira Snyder joined the Versium team as vice president of engineering. Snyder previously served as vice president, automotive product development, for UIEvolution (UIE), where he led worldwide product development and the overall roadmap for the company’s growing automotive product organization. Prior to UIE, Ira spent 25 years at Microsoft in various executive leadership positions in advanced technology areas including robotics, analytics, mobile and TabletPC.

Versium has also brought on former Symantec executive vice president and chief technical officer Amit Mital as an advisor. Mital was responsible for developing Symantec’s technology strategy and led a worldwide organization of over 3,000 professionals. Previously, he served at Microsoft for 20 years in several product leadership roles, most recently as corporate vice president, focused on strategic incubation in machine learning and computer vision.

Industry Recognition

In May, Gartner, a leading global independent information technology research and advisory company, selected Versium as a “Cool Vendor” in the 2016 Cool Vendors in Retail report. The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

About Versium
Versium is a leading provider of automated data technology solutions for marketers. These solutions deliver rich data insights and predictive analytics (in the form of Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes sourced through proprietary means. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that improve customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.com, www.datafinder.com or follow us @versiumsocial on Twitter.

Media Contact
Beth Mayer or Sarah Elson
Communiqué PR for Versium
+1 206-282-4923
versium@communiquepr.com

Gartner Names Versium a “Cool Vendor” in Retail 2016

Vendors Selected for the “Cool Vendor” Report Are Innovative, Impactful and Intriguing

REDMOND, WA–(Marketwired – May 11, 2016) - Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., a leading global independent information technology research and advisory company.

Gartner found that “low-cost, available computing power, together with the abundance of complex unstructured data, is fueling the rise of artificial intelligence solutions that can go beyond the traditional big data analytics.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

“We believe that Versium’s inclusion in Gartner’s Retail Cool Vendor report further confirms our mission to help marketers harness the power of big data through automated solutions that reduce the dependency on data science teams,” said Chris Matty, founder and CEO of Versium. “Our automated predictive analytics services are changing the way marketers leverage big data and we’ve only just started to capitalize on the market opportunity.”

Versium’s solution, available at Datafinder.com, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours versus the weeks or sometimes months required by large professional service engagements. Unlike simplistic “select-based” lists that limit the marketer to a finite set of attributes and rely on human intuition, Versium uses identity mapping technology that allows large volumes of data to be used in predictive models, making the output more reliable and accurate.

Gartner “Cool Vendors in Retail, 2016″ was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Versium
Versium is a technology company that delivers automated data technology solutions to marketers. These solutions deliver rich data insights and predictive analytics (in the form of a Predictive Score), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 Trillion consumer and business data attributes sourced from proprietary means. LifeData® contains both online and offline data such as online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, demographics, and much more. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that deliver specific ROI value by improving customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.comwww.datafinder.com or follow us @versiumsocial on Twitter.

CONTACT INFORMATION
Media Contact
Beth Mayer or Sarah Elson
Communique PR for Versium
+1 206-282-4923

Versium Launches Predictive List Builder

Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates

REDMOND, WA – March 15, 2016 – Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services. The Predictive List Builder service, available at Datafinder.com, allows marketing professionals to build highly targeted, highly qualified prospect lists for multichannel campaigns based on projected conversion rates from Versium’s predictive, machine learning-based models. The predictive analytic models pinpoint the most likely converters, yielding conversion rate improvements as high as 400 percent.

The performance of the lists that are generated is so strong that Versium guarantees they will outperform other types of marketing lists. Unlike simplistic “select-based” lists that limit marketers to a finite set of attributes and rely largely on human intuition, Versium’s Predictive List Builder service uses powerful, customized predictive models that incorporate data from Versium’s proprietary LifeData® warehouse. LifeData® is comprised of more than 1 trillion consumer and business data attributes sourced from proprietary means.

Versium has been working with a number of enterprise organizations and marketing agencies over the past several months to test the Predictive List Builder service. The conversion rates from lists that leverage Versium’s predictive models (versus those based on traditional, rules-based models) have consistently been stronger, often by 300 to 400 percent, and in some cases as high as 900 percent. For example:

  • One of the top wireless carriers in the country targeting small businesses saw a 400 percent increase in conversion rates after testing Versium’s lists against its traditional method of targeting.
  • An online university using the predictive list builder technology is seeing conversion rates as high as “hand raisers” who fill out lead forms.
  • A national marketing agency realized a 9X increase in conversions for a catalog direct mail campaign based off a list built with Predictive List Builder.

Each prospect list created with Prospect List Builder is highly targeted for the marketer because they are built from customized predictive models using Versium’s predictive marketing suite of services, available at Datafinder.com. The process to build a model and generate a prospect list is fully automated; it applies the latest machine learning techniques and utilizes Versium’s proprietary LifeData® warehouse.

Marketers can choose which contact elements to include in their list such as email addresses, postal addresses, phone numbers or online display ads to support multichannel advertising campaigns. They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

“With the powerful combination of Versium’s LifeData® and our machine-learning predictive models, we guarantee that this service will outperform lists sourced from list brokers or generated from ‘select’ based filters,” said Chris Matty, founder and CEO of Versium. “I say this with confidence because everyone of our customers are telling us the lists they generate from Datafinder.com are driving more responses and, more importantly, more transactions. Our continued focus is to provide our enterprise and marketing agency customers with automated data technology solutions they need to increase conversion rates and improve overall marketing efficiencies.”

Versium’s Prospect Lead Generator service is available at Datafinder.com, the company’s destination site for automated data technology and predictive marketing solutions.

Additional product information for Predictive List Builder available here.

About Versium
Versium is a technology company that delivers automated data technology solutions to marketers. These solutions deliver rich data insights and predictive analytics (in the form of a Predictive Score), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 Trillion consumer and business data attributes sourced from proprietary means. LifeData® contains both online and offline data such as online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, demographics, and much more. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that deliver specific ROI value by improving customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.com, www.datafinder.com or follow us @versiumsocial and @getdatafinder on Twitter.

Media Contact
Beth Mayer or Sarah Elson
Communiqué PR for Versium
+1 206-641-8042
versium@communiquepr.com

Versium Launches First Automated Predictive Lead Score

Versium Launches First Automated Predictive Lead Score Service, That Incorporates Over 1 Trillion LifeData® Consumer and Business Attributes

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists

Redmond, Wash. – January 27, 2016Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the LifeData® Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData® to help marketers quickly build accurate, customized predictive models, helping them to improve marketing efficiencies and increase conversion rates.

Versium’s service automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours, versus weeks or months, and visualize a marketing campaign’s projected performance. The Predictive Lead Score service is intuitive and easy-to-use, and empowers marketers to build predictive models without requiring data science expertise or experience. Traditional lead score offerings are based on simplistic rules-based models. Versium’s automated Predictive Lead Score service leverages machine learning and big data with the inclusion of thousands of LifeData® attributes.

“Machine learning is an evolutionary step from traditional “rules-based” predictive models. By automating this process, we are providing marketing agencies and enterprises a tremendous competitive advantage in the growing field of predictive marketing.” said Chris Matty, founder and CEO of Versium. “Organizations are drowning in data while starving for actionable data intelligence. Our Predictive Lead Score service addresses this pain by delivering accurate predictive intelligence automatically, much faster and at a fraction of the cost of alternative solutions. Most importantly, customers using our Predictive Lead Score are seeing increased conversion rates as high as 900 percent.”

Versium brings intelligence from real world data into its offerings by utilizing the company’s proprietary LifeData®, which is the market’s most comprehensive aggregation of real-life consumer and business behavioral data. Versium’s LifeData® warehouse contains more than 1 Trillion consumer and business data attributes sourced from commercial and proprietary means, including online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities and skills, demographics and much more.

Versium’s Application Partners can integrate the service to score a client’s new leads or prospects, as has Seattle-based Vega Performance Marketing, which has integrated the service into its cloud-based LeadScorz™ lead management system. “Our top priority is to help our clients achieve maximum marketing efficiencies through superior campaign execution; Versium has been pivotal in helping us to achieve this by providing actionable intelligence about our clients’ customers and prospects,” said Pat Murphy, CEO “By integrating Versium’s Predictive Lead Score service, we enable our clients to identify a campaign’s most likely converters while eliminating the low performing majority of their lead volume. By prioritizing leads, marketing budgets can be re-allocated to higher-quality sources, which results in improved sales performance, lowered labor costs, and significantly optimized marketing spend.”

Versium’s Datafinder Predictive Lead Score service has three main features:

  • Predictive Model Builder. Marketers can build high quality, predictive models through an automated self-service web interface without the need for any data science expertise.
  • Real-time Lead Scoring. Using Datafinder’s API, leads are scored in real time, empowering organizations to instantly allocate marketing and sales resources to those prospects most likely to convert.
  • Score Prospect Lists. Organizations can easily upload and score their existing prospect lists, enabling them to market to prospects with the highest propensity to purchase their products and services while greatly reducing their marketing expense.

The newly unveiled Predictive Lead Score service is available at https://datafinder.com/products/predictive-lead-score the company’s destination site for automated data technology and predictive marketing solutions.

 

Predictive lead scoring video

Video Located at:

https://youtu.be/xaBiCKe2sn8?list=PLyAQmt2BDwgnzyOCdWAS_9gTav2XURkg3

About Versium

Versium is a technology company that delivers automated data technology solutions to marketers. These solutions deliver rich data insights and predictive analytics (in the form of a Predictive Score), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions.Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 Trillion consumer and business data attributes sourced from proprietary means. LifeData® contains both online and offline data such as online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, demographics, and much more. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that deliver specific ROI value by improving customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.com, www.datafinder.com or follow us @versiumsocial on Twitter.

 

 

Media Contact

Richard L. Tso, Beth Mayer and Sarah Elson
Communiqué PR for Versium
+1 206-641-8042
versium@communiquepr.com