Chris Matty talks about the challenges with big data and how to simplify the process with a simple ‘score’ in his latest byline @ imedia.

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“Seattle’s Versium is emerging as the Internet’s ultimate trailfinder and scorekeeper when it comes to aggregating public data and analyzing through over 40 tell-tale signals.”

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Chris Matty talks to Fierce Finance about Versium’s FraudScore and the 40 -50 different signals that go into predictive algorithms.

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Vijay Vashee has joined the board of Verisium, a Redmond-based predictive analytics company.

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Veteran Executive Vijay Vashee Joins Versium’s Board of Directors

Former Microsoft executive brings extensive track record of enterprise business success and financial results to data technology company

REDMOND, Wash. – March 4, 2014 – Versium (, a data technology company that operates a LifeData® predictive analytics scoring solution, today announced that Vijay Vashee has been appointed to its Board of Directors. Vijay has two decades of experience leading marketing and product teams during his tenure at Microsoft. He successfully achieved significant milestones for several key products including Microsoft Project and PowerPoint.  He will help guide Versium’s growth with a focus on business expansion and maximizing profitability.

“We are very fortunate to be adding a veteran of Vijay’s pedigree to our board,” said Chris Matty, Versium’s CEO.  “As we continue to deploy our services to industry leading enterprises, it’s imperative that we continue to add elite brain trust to our leadership team. His successful executive track record and board experience coupled with his extensive industry contacts makes him an exceptional addition to our team.”

Vashee currently serves on the Board of Trustees of Fred Hutchinson Cancer Research Center and is a member of the Computing and Information Science Advisory Council, Cornell University Entrepreneurship Council and the University of Chicago Entrepreneurship Board.  Vashee is also closely involved with a number of start-ups and is the President and Chairman of the Seattle Chapter of The Indus Entrepreneurs (TiE), a not-for-profit organization that supports and mentors entrepreneurs.

“Versium’s approach towards delivering predictive analytics allows businesses to focus on the right issues quickly and efficiently versus the current shotgun approach which is costly and time consuming,” said Vijay Vashee.  “They are ahead of the curve in this growing industry and I look forward to working with the Versium team as they continue to enhance the LifeData® platform and launch additional Predictive Scores.”

Vashee joins current Versium board members Matty and Kevin Marcus, Versium’s CTO.

About Versium
Versium ( is a data technology company that operates a LifeData® predictive analytics scoring engine.  These technologies enable organizations to be more data-driven by powering and creating solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers.  Versium brings together disparate sets of observational data, comprised of over 300 billion real-life attributes and combines these insights with an organization’s existing enterprise data to provide a richer, more actionable profile of each individual consumer and more intelligent analytic models.  For more information, please visit or follow us on Twitter @versiumsocial.


Inside Big Data talks with CEO Chris Matty about Versium’s new FraudScore in the Q&A below. Versium takes billions of data points from businesses and consumers and makes sense of them to monitor purchase interest, social behavior and financial information–to name a few.

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Opening new accounts is the modus operandi for many a fraudster, learn how Versium helps put a stop to frausters.

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 Versium Unveils FraudScore To Predict Fraud Using E-Mail IDs

The high degree of accuracy in the predictions means that enterprises using this product will not be turning away many real customers while they can improve the security of their operations with greater ease.

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Versium’s LifeData platform has 4 billion email addresses aggregated over time, which it can tap into along with on- and off-line data characteristics that define who consumers are.

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What Versium is doing for financial services and ecommerce companies, others are doing for advertisers in the RTB space.

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