Versium Launches New Identity Risk Score

Versium Launches New Consumer Identity Risk Score Leveraging the Company’s Extensive LifeData® Platform and Predictive Scoring Technology.

Versium’s ID Risk Score measures the risk of becoming a victim of Identity Theft or Fraud and includes reasons for different risk levels such as discovery of compromised credentials.

REDMOND, Wash. – October 1, 2014- Versium, a data technology company and leading provider of predictive analytics solutions today, announced it’s latest Predictive Score, the company’s new Consumer ID Risk Score. In a time when each week we learn of yet another significant data security breach, it’s becoming critical for consumers to understand their risk of identity theft and how to address this concern. Developed as an extension of the company’s Account Fraud Risk Score, Versium’s new Consumer ID Risk Score incorporates hundreds of LifeData® predictive signals to determine identity theft risk level. The solution is designed to complement existing identity protection and monitoring services by scoring a consumer’s identity theft risk level. If a consumer sees they have a high ID Risk Score, potentially due to the discovery of compromised credentials or a large data breach in the area, they might consider taking actions to address this risk such as:

  • Change user names and passwords
  • More closely monitor their credit alerts
  • Lock down credit by canceling unused credit cards or getting new ones
  • Install the latest security patches and anti virus software onto their computers
  • Be more on the lookout for fraudulent offers or phishing scams

“In today’s digitally connected world, consumers want to ensure their identity is secure and safe. When it comes to identity protection and monitoring, we strive to deploy innovative solutions that help consumers monitor and protect their identity. The first step is to understand the level of risk of becoming a victim of these crimes. Versium’s Consumer ID Risk Score has proven to be more predictive than alternative approaches,” said Drew Smith, CEO of InfoArmor. “Incorporating this Score into our Privacy Armor and SNAPD Identity Monitoring products allows customers to immediately understand the risk of their identity being stolen and the drivers of the risk level.”

“We have been helping organizations get in front of fraudulent activity with our Account Fraud Score. Now we can help consumers as well with our new ID Risk Score,” said Chris Matty, Versium CEO. “We continue to look for ways to apply machine learning and predictive analytics technologies to our powerful LifeData® platform to bring innovative solutions to the market. As with all of our Predictive Scores, our ID Theft Risk Score incorporates a consumer’s unique LifeData® or living history data points. This data is then analyzed for correlation to high-risk behavior and a score is generated that measures identity theft risk level.”

By integrating Versium’s ID Risk Score into the Privacy Armor and SNAPD Identity Monitoring service, consumers can now immediately understand the risk of their identity being stolen. Additionally, Versium will provide to InfoArmor flags as to why the consumers Identity Theft Risk score is what it is, so that this risk can be better understood, and consumers can determine the best path of action.

About Versium

Versium ( is a data technology company that operates the LifeData® predictive analytics scoring service.  Versium delivers predictive scores that are built from the company’s proprietary LifeData® platform which contains over half a trillion data attributes sourced from publicly observable and commercially available means. When matched to an enterprise’s CRM, marketing, or other internal data elements, easy to understand scores are generated that deliver specific ROI value.   For more information, please visit or follow us on Twitter @versiumsocial.

About InfoArmor

InfoArmor works with companies throughout the nation to provide identity protection and privacy management solutions to their employees, members and customers. The company’s innovative and user-friendly services help employers and partners offer a valuable benefit, enhance their brand, improve loyalty and generate revenue, while providing stakeholders enhanced security and peace of mind. InfoArmor was established in Scottsdale, Ariz., in 2007. For more information, visit


John Ruljancich
Versium, Inc


With Lifelock’s acquisition of ID Analytics, there is a hole in the ID Theft Risk Score space.


ID Analytics has long been a provider in deploying Identity Theft Risk Scores, or measuring a consumer’s risk of having their identity stolen, providing this score to Identity Theft Monitoring companies, as part of an overall solution. But due to the Lifelock acquisition, ID Analytics has discontinued this service. Enter Versium.

Versium, which has an established Fraud Risk Score, measuring the risk of an account being fraudulent at account opening, has evolved this technology to create a Consumer Identity Theft Risk Score. In testing the solution with ID Theft Monitoring companies, it has been found to be more effective than the ID Analytics solution.

“We are very pleased with the test results of our ID Risk Score as the score has proven to predict the risk of an individual getting their identity stolen at a higher rate than the competition”, said Chris Matty, CEO of Versium. “We are now deploying this score with ID Theft Monitoring companies as a valuable part of their solution to prevent Identity Theft for their customers. If a consumer knows they are at a higher risk of getting their identity stolen, they can take extra measures to prevent this from happening.”

Versium Partners With Scribe Software

Versium Partners With Scribe Software Making Its LifeData® & Predictive Analytics Scoring Services Available To More Than 1,200 Partners

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases

REDMOND, Wash. – August 11, 2014–Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced its partnership with Scribe Software, an established global provider of data integration solutions that allow customer data to be easily transferred throughout different enterprise systems throughout an organization.  Scribe Software’s enterprise partners will now have access to Versium’s LifeData and predictive analytics scoring services via Scribe’s API. Versium’s more than 400 billion LifeData attributes and predictive scores will be integrated into the cloud-based Scribe Online platform, making them easily accessible to all 12,000 of the company’s customers.

“As business intelligence and predictive analytics become more mainstream, business users require immediate access to actionable intelligence – this includes both enterprise data, as well as external data such as Versium’s LifeData,” said Scribe Software CEO Lou Guercia.  “Manually collecting data from disparate systems is no longer feasible. Our new iPaaS capabilities make data integration easy and affordable for our growing partners working toward a common vision for the connected enterprise.”

How it Works
Versium’s proprietary LifeData predictive analytics scoring service is a compilation of information created by individuals as they interact in the real world, which companies typically have been unable to capture until now. Versium’s analytics platform combines a company’s proprietary enterprise data with LifeData to provide richer insights into behavior, and enable more accurate statistical and predictive models. The system outputs various predictive scores (similar to a credit score, but for marketing purposes) based on a desired business case and underlying ROI objective. LifeData insights and predictive scores can be accesses via real-time API query, or batch process, so that these insights can be built into existing enterprise applications (i.e. CRM solutions and marketing automation tools) to enable rapid access and use without the need for platform deployment and support.

“Customer-specific data intelligence is extremely powerful when an organization is able to place it in the hands of people who can act on it,” said Chris Matty, Versium’s CEO. Through our partnership with Scribe, enterprise customers will benefit from being able to seamlessly connect their vital business data with the insights contained in our LifeData and Predictive Scores.  Being armed with this level of actionable intelligence provides companies with specific data to better maximize profits, mitigate risks and optimize consumer targeting, a significant competitive advantage.”

About Versium
Versium ( is a data technology company that operates a LifeData™ predictive analytics scoring engine. These technologies enable organizations to be more data-driven by powering and creating solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life attributes and combines these insights with an organization’s existing enterprise data to provide a richer, more actionable profile of each individual consumer and more intelligent analytic models. For more information, please visit or follow us on Twitter @versiumsocial.

About Scribe Software
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed – regardless of IT infrastructure. Scribe’s award-winning products help 12,000 customers and 1,200 partners use customer data – cloud-based, on-premise or a mix – to increase revenue, provide superior service, and create business value faster. Its easy-to-use, enterprise-ready solutions are backed by extensive support options and training, and service customers across a wide array of industries including financial services, life sciences, manufacturing, and media and entertainment companies. Follow Scribe on Twitter, Facebook, LinkedIn, and YouTube.

Minou Reisinger
Illuminate Public Relations for Versium

Versium, a Redmond, Wash.-based Microsoft partner, uses Azure ML with its proprietary LifeData predictive analytics service

CRN did a write up on Microsoft’s new Azure ML and mentions Versium in the process.

CRN Logo

Here is a short excerpt

Versium, a Redmond, Wash.-based Microsoft partner, uses Azure ML with its proprietary LifeData predictive analytics service. Combining this with data from its customers’ CRM, marketing and other internal systems lets Versium generate “scores” that predict consumer behavior,

Read more at CRN

Joseph Sirosh of Microsoft comments on the value of LifeData in predicting fraud for a major retailer and gift card fraud.

Versium operates a predictive analytics scoring service called LifeData®. Pulling together over 400 billion real-life attributes across disparate sets of data such as purchase interests, social behavior, demographic data and financial information, Versium creates unique insights into customer behavior and helps companies leverage these insights in their promotion and marketing campaigns.

Versium is working with a major retail customer to help them detect fraudulent purchases of gift cards. This retailer already has an existing rules-based system to detect such fraud, but it generated many false positives (i.e. erroneous prediction of fraud). Minimizing such errors while stopping fraud was an important success criteria for this customer. Versium was able to quickly put together a predictive modeling solution on Azure ML, which, in a test run, showed that only 6 percent of 1000 transactions that had been denied by the old rules-based system were actually fraudulent – numbers that translate into much higher customer satisfaction, higher revenue and considerable value for this retailer. Here’s what Chris Matty, CEO of Versium, had to say:

Main advantages [of Azure ML] are in being able to interactively visualize the whole machine learning process, data and metrics of the model, being able to publish a web service quickly after the model is built. From my perspective, the solutions we deploy are very high value and mission critical – e.g. fraud prevention. So accuracy, speed and security are critical and I see all of these as value points in the technology. We deploy many scores and being able to build, tune and validate a model within days is a strong value benefit. Leveraging the Azure ML platform enables us to create and deploy a predictive score that uses Versium’s proprietary LifeData®, in combination with our partners’ enterprise CRM, marketing, or other internal data elements in a matter of days.

Learn more at the Microsoft Machine Learning Blog

Versium has launched a donor management-relevant predictive analytics system, built around Azure ML.

Gigaom Research Mentions Versium in a write up about Microsoft Azure ML

Gigom Research talks about Microsoft and Versium

Here’s an excerpt

Versium names two organizations, the Millionair Club Charity and Treehouse, as customers, both of whom are across the lake in Seattle proper. Although the Azure ML service may appear to be relegated to the 425 and 206 area codes for now, the potential for a cloud-based predictive analytics service is big …

Read more at the source

Microsoft innovates to meet cloud demand with Versium


Microsoft is making new strides and Versium is right there with them.

Here’s an excerpt:

The Azure Machine Learning service we announced in June will be available for preview on Monday. This is groundbreaking technology that partners can use to build advanced analytic cloud services for their customers in minutes and hours, eliminating much of the heavy lifting associated with deploying machine learning in modern data-driven applications. Partners like… …Versium are already providing solutions with this service to their customers… …Treehouse and Millionair Club Charity.

Learn more at the Microsoft Tech Blog

Versium’s Predictive Giving Score

Versium’s Predictive GivingScore “Gives” Charities and Fundraising Groups An Edge By Identifying High-Impact Donors

 Predictive analytics scoring service helps organizations better manage their donor and charitable giving programs

REDMOND, Wash. – July 9, 2014Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced the launch of its Predictive GivingScore solution. Two Seattle-area organizations that are gaining considerable predictive insights from Versium’s GivingScore are the Millionair Club Charity, an organization that addresses homelessness and Treehouse, a nonprofit organization serving youth in foster care.

The GivingScore is being built with Microsoft Azure Machine Learning predictive analytics technology, which leverages Versium’s LifeData platform, made up of more than 300 Billion real world consumer behavioral attributes including purchase interests, education level, family status, financial standing and social behavior, among others. Both The Millionair Club Charity and Treehouse are using GivingScore to better target and manage their fundraising and charitable giving programs.

“We’re helping both non-profit and for profit organizations of all sizes get a better understanding of their donor base with Versium’s GivingScore,” said Chris Matty, Versium CEO.  “Who is more likely to donate?  Will they likely be a high or repeat donor? Which of my existing donors are most likely to donate again and who is likely to make a greater contribution?  These are the questions Versium’s GivingScore answers.  We are honored to bring the Millionair Club Charity and Treehouse with the cutting edge abilities of predictive analytics and scores to help them continue to grow their donor base and increase their level of fundraising.”

“Our goal is to make machine learning more accessible to every organization – big or small and empower them to derive meaningful and actionable intelligence from predictive analytics,” said Eron Kelly, general manager of Data Platform at Microsoft. “For customers, this means virtually none of the startup costs associated with authoring, developing and scaling machine learning solutions.”

“The Millionair Club Charity has always been supported solely by private donations, of which 88 cents of every dollar goes directly to program services,” said Jim Miller, executive director, the Millionair Club Charity.  “Working with Versium has given us the ability to analyze our generous donors and best identify additional ones in order to create fundraising programs and giving events that are tailored to the right audiences.”

“With the support of thousands of dedicated community partners, Treehouse is able to provide kids in foster care with the academic and other essential services that every child needs to graduate high school with a plan for their future,” said Janis Avery, CEO, Treehouse. “Partnering with Versium is helping us better understand the relationships we build with our supporters, and where to allocate resources to increase the impact of those relationships.”

Versium’s GivingScore is the latest predictive score solution in the company’s suite of analytics services. Earlier this year, Versium announced its FraudScore, enabling companies to put a stop to fraudsters with just an email address.


About Versium
Versium ( is a data technology company that operates a LifeData® predictive analytics scoring service.  Versium delivers Predictive Scores that are built from the company’s proprietary LifeData® platform which contain over half a trillion data attributes sourced from publicly observable and commercially available means. When matched to an enterprise’s CRM, marketing, or other internal data elements, easy to understand scores are generated that deliver specific ROI value.   For more information, please visit or follow us on Twitter @versiumsocial.


About The Millionair Charity

Since 1921 the Millionair Club Charity has changed thousands of lives by providing jobs and other essential support services to individuals who are homeless or unemployed in Seattle and King County.  The Millionair Club Charity is addressing homelessness in our community by providing programs that develop economic opportunities for individuals while building their self-reliance.  For more information, please visit or follow us on Twitter @millionairclub.


About Treehouse

Founded in 1988, Treehouse is Washington’s leading nonprofit organization addressing the essential education and enrichment needs of kids in foster care.  Treehouse helps 6,000 foster kids each year through programs that help them succeed in school, fulfill key material needs, and provide important childhood experiences every child deserves.  Treehouse has set an ambitious goal that foster youth in King County will graduate high school at the same rate as their peers with a plan for their future by 2017.  Learn more at or @TreehouseTweets.