LifeData™

300 Billion LifeData™ Attributes From Over 8,000 Compiled Files.

Versium Analytics operates a large data warehouse, where over 8000 data files are aggregated and indexed. This includes over 3.7 Billion email addresses and over 300 Billion LifeData attributes. LifeData is information that is generated through real life events, actions and activities. These data points include such things as: contact details, demographic information, purchase interests, education level, family status, financial details, social insights and much more.

The power of LifeData is in its breadth, depth and predictive power. Versium’s unique ability to match disparate sets of data and combine these attributes with enterprise data provides the foundation for the company’s powerful predictive scoring engine. Predictive models that utilize both enterprise data and LifeData are considerably more accurate.

By combining the power of relational and NoSQL database architectures, Versium is able to achieve highly accurate entity resolution and matching in real time. This is the cornerstone of Versium’s LifeData predictive scores and enables specific individual queries that cross traditional marketing boundaries: Socialgraphic, Demographic, and Psycho-graphic, in both the Online and Offline worlds.

Consumer Data Counts

Type Count
Emails 3.7 Billion Records / 410 Million Unique Emails
Social Behavioral Data 150 Million Records
Demographic Data 240 Million Records
Interests Data 240 Million Records
Mobile Phone Numbers 90 Million Records
Land Line Numbers 120 Million Records
Vehicle Data 245 Million Records
Address History Trail 1.6 Billion Records

Business Data Counts

Type Count
Business Emails 46 Million Records
Business Profile Data 14 Million records

Consumer Data

Enhanced Contact Data

Full Name Email City State Address
ZIP Land-line Phone Social ID

Mobile data

Mobile phone number Carrier Device type

Verified Email data

Email Address IP Address Optin URL Source Timestamp

Demographic data

DOB Age Range Own or Rent Marital status Occupation, Category
Estimated Income Ethnicity Religion Gender Occupation, Title
African American Prof. Single Parent Senior Adult in Household Young Adult in Household
Working Woman SOHO indicator Business Owner Language
Presence of Children Number of Children Children’s age Childs Gender by Age
Veteran in Household Military History Education Median Years in School

Vehicle Data

Make Model Year Vin Edition / Trim Package

Lifestyle, Interests and Activities data

Video Games Antiques Apparel (women, men & child) Art Camping/Hiking
Audio Books Auto Parts & Accessories Beauty/Cosmetics Books/Magazines Scuba Diving
Career Career Improvement Cat Owner Charitable Donor Golf
Children Interests Fishing Collectibles Collector (avid) Christian Families
Computer Games Computers Consumer Electronics Dieting/Weight Loss Telecommunications
Dog Owner Investing DVD’s/Videos Electronics TV/Cable/ Sat/Dish
Equestrian Exercise Gaming Gardening Spectator Sports
Health & Beauty Health Medical High End Appliances Home Computing Participant Sports
Intend to Purchase HDTV/Satellite Dish Do it Yourselfer: Home Improvement Jewelry Mail Order Buyer Veteran in Household
Membership Clubs Travel: Vacations, International Movie Collector Musical Instruments Science & Space
Music Online Education Online Purchasing Indicator Parenting Pets

Financial and Economic – Property and Assets data

Estimated Wealth Credit Rating Range Estimated Income Estimated Household Income Sewer/Septic
Home Value Length of Residence Purchase Date Purchase Price Water Source
Most Recent Amount Purchase Amount, Most Recent Date Most Recent Interest Rate Type Most Recent Loan Type Code Sales Transaction Code
Most Recent Lender Code Purchase Lender Code Most Recent Lender Name Purchase Lender Name Fuel Source
Loan to Value Purchase Interest Rate Type Most Recent Interest Rate Purchase Interest Rate Pool
Home - Year Built Air Conditioning

Financial and Economic – Financial Credit data

Number of Credit Lines Card Holder Premium Card Holder Gasoline Gold Gold Discover Regular Card Holder Amex
Range of New Credit Bankcard Present in Household Card Holder Visa Card Holder Discover Premium Card Holder Gas
Card Holder Bank Credit Card User Card Holder Visa Gold Card Holder Upscale Card Holder Mastercard

Business Data

Business Contact Data

EmailAddr FirstName LastName Title BusName
Address City State Zip Phone
Fax Latitude Longitude SIC4 NAICS6
NAICSDescr URL Specialty

Business Profile Data

BusID BusName Address City State
ZIP ZIP+4 Phone Contact Gender
SICDescr NAICS NAICSDescr LocationType YearStarted
NumLocalEmployees NumTotalEmployees LocalAnnualSales TotalAnnualSales AdSize
BusinessAtHome UltimateParentID UltimateParentName SubsidiaryParentID SubsidiaryParentName
Fortune1000Rank UltimtaeSiteNumber Latitude Longitude MatchFlag
CBSACode CBSAName FIPS County SecondaryAddress
SecondaryCity SecondaryZip SecondaryZip4 FAX SecondarySIC1
SecondarySIC2 SecondarySIC3 SecondarySIC4 BrandCodes’ FranchiseCodes
ChainCodes SpecialtyCode
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