Versium to Showcase Automated, Predictive Lead Scoring Solutions at LeadsCon New York

Redmond, Wash. – August 15, 2016 – Versium, a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York, taking place at the New York Hilton, August 22-24.

Versium will be demonstrating its suite of predictive lead scoring services in booth #212 at the event, which focuses on vertical media, online lead generation and direct response marketing. More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference.

At LeadsCon New York, Versium will be providing demonstrations of its predictive lead scoring solutions, available at Datafinder.com, which automate the underlying machine learning modeling process. The company’s offerings allow marketing professionals, agencies and application providers to build more accurate predictive models for their clients within hours, versus the weeks or months required by large professional service engagements.

Specific demos will include:

  • LifeData® Predictive Lead Score service, a self-service solution that leverages Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers.
  • Predictive List Builder service which enables marketing professionals to build highly targeted, highly qualified new prospect lists for multichannel campaigns based on projected conversion rates.

To arrange a sales meeting with Versium at LeadsCon New York and learn more about their solutions for enterprise organizations and marketing agencies, please contact sales@versium.com.

About Versium
Versium is a leading provider of automated data technology solutions for marketers. These solutions deliver rich data insights and predictive analytics (in the form of Predictive Scores), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium’s solutions leverage the company’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes sourced through proprietary means. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, and demographics. These attributes are matched to an enterprise’s CRM or other internal data sources, and used in machine learning models to create Predictive Scores that improve customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit www.versium.com, www.datafinder.com or follow us @versiumsocial on Twitter.

Media Contact
Beth Mayer or Sarah Elson
Communiqué PR for Versium
+1 206-282-4923
versium@communiquepr.com