Consumer Data Tools For Marketing Success

It’s for marketers to identify, understand, and connect with more of their ideal prospects or customers through direct outreach such as email, phone or postal campaigns or through digital marketing programs, including programmatic display, paid social, and other channels. Learn more.

You can add missing contact information using our email append service that provides high quality verified email addresses, or our phone append service that provides your choice of best phone, cell phone only, or multiple phone numbers, or our address append service. With any list you append using Versium REACH you get a free List Insights report that shows a snapshot view of the demographic makeup of your audience. This report can easily be shared to people within your company or with customers.

Yep! You can use our Online Audience append service to add multiple contacts points to your records to help your advertising platform find these people online – audience match rates are typically increased by about 3X.

Absolutely. That’s where Versium REACH List Generation can help. You are in control of the list you create and can filter by attributes that are important to your business to bring back people who are likely to be interested in your products. You also determine the contact data you need for each prospect whether it’s name and address only for a mailer, email addresses for an email campaign, phone numbers for phone campaign, or all of the above. You can also take that list and run an Online Audience append on Versium REACH so you can target this audience online.

Versium REACH is like having an automated data scientist team analyzing your customer lists for relevant signals, and using them to figure out the best contacts to pull from the Versium LifeData® database. Using AI and machine learning, it creates the lists you need using the data or personas you already have.

Versium REACH now supports a direct upload experience into a Facebook Ad Manager account. If you choose not to use the direct connection, you can export your audiences from Versium REACH as .csv files, then upload them directly into your online advertising platforms such as Hubspot, Facebook, LinkedIn, Google Ads, and other programmatic display platforms such as TradeDesk and LiveRamp.

+ You own the audiences you create in Versium REACH, so you can use the same audience across many advertising platforms. Audiences created within platforms are in a "black box" and can only be used on the platform where they were created.

+ You have several different ways to approach creating an audience in Versium REACH, maximizing your ability to target the right customers. Platform audiences are far more limited, based on the attributes each platform has access to and have chosen to surface for audience creation.

+ Audiences in Versium REACH are sourced from the Versium identity graph. These audiences are sourced from an extensive database incorporating attributes from multiple data sources. Advanced modeling and AI inform Versium REACH audience creation.

You can try out the B2C Versium REACH product completely free for 14 days. During that time, you have full access to create as many audiences and to see as many list insight visualizations as you wish. Users are limited to 3 downloaded audiences, with record limitations during the trial period.