What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?
An identity graph is an online database of identifying data about individuals—it links all the known identifiers (email addresses, phone numbers, usernames, etc.) that correlate to one individual. Versium’s B2B2C Identity Graph layers business/firmographic data on top of an individual’s non-professional data, to give marketers a complete 360 degree view of potential customers.
It should be clear why identity graphs are important to B2B marketers. When it comes to targeting the right prospects with ads, B2B marketers need to be able to target people based on their business attributes but market to individuals through their personal social profiles. Without an identity graph to link these two worlds, it would be virtually impossible to accurately reach them.
So what should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?
Accurate at scale
Make sure you’re looking at the same people with robust, double-checked matching and AI.
Real-time & Up-to-date
Keep up with your audience’s constantly evolving professional and personal profiles.
To understand how to connect with your business audience, you need their consumer profile so you know what they care about.
Highest identity resolution
Have the most complete picture to make sure your target audience is in sharp focus.
Multiple points of intersection
Find all of the devices, IPs, and emails people use, in both their personal and professional roles.
Easy to access
Take your high-performing audiences wherever and whenever with Versium REACH.