Buyer personas should be at the core of building your strategy. You can also use a platform like Versium, which helps you identify, understand and reach your target audience through data and artificial intelligence.
Versium’s Chris Matty chats with What’s New In Publishing about first-party data strategies.
Versium’s Michelle Michaels weighs in with other email experts on tactics to help build rapport with your email subscribers.
Versium’s Kevin Marcus weighs in on an important topic surrounding ways to keep your IT and Sales team aligned for maximum efficiency.
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