Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t.
Versium’s Chris Matty chats with What’s New In Publishing about first-party data strategies.
Versium’s Michelle Michaels weighs in with other email experts on tactics to help build rapport with your email subscribers.
Versium’s Kevin Marcus weighs in on an important topic surrounding ways to keep your IT and Sales team aligned for maximum efficiency.
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