Dillana Lim, CEO of data technology company Versium, recommended adopting a B2B2C approach by associating consumer attributes with business target lists.
Data and metrics are critical drivers of a business’s overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t.
Digital marketing is at an historic moment. Marketers face a perfect storm of uncertainty over how to track and target their advertising and boost their sales.
Tech leaders are certainly no strangers to lengthy to-do lists. Luckily, with their expertise, they have the inside track when it comes to the old mantra, “Work smarter, not harder.” Tech leaders have tested many tools and strategies, and they know what has proven to be effective time after time.
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