Ovum’s “On the Radar” report: Versium challenges the goliaths of marketing clouds


Ovum’s “On the Radar” Report: Versium Challenges the Goliaths of Marketing Clouds

In his latest “On the Radar” report for Ovum, seasoned BI analyst Tony Baer makes the case for why Versium’s self-service tool has emerged as a significant challenger in the marketplace, taking on some of the “goliaths” in the marketing cloud industry such as Adobe, IBM, Oracle, and Salesforce.

In Tony’s view, over the past year, Versium has emerged as a challenger in this space because of our ability to harness machine learning, backed by a proprietary data set with more than one trillion attributes. By packaging the machine learning under the hood of a self-service tool, Versium enables marketers to perform sophisticated predictive scoring on demand, without the need for a data scientist.

Read the full report here: “On the Radar: Versium challenges the goliaths of marketing clouds”



About Tony Baer

Tony Baer leads Ovum’s big data research area, focusing on how big data must become a first-class citizen in the data center, IT organization, and the business. As a weekly contributor to ZDNet’s Big on Data blog, he amplifies Ovum’s big data research insights to global audiences.