Versium expands LifeData to include business and consumer attributes from more than 100 countries to power predictive analytics & data enrichment across the globe

Versium Predict users can now build lead scoring models and enrich CRM records with global data to improve campaign performance worldwide.

Redmond, Wash. – March 13, 2017 – Versium, a leading predictive analytics company, today announced the global expansion of LifeData®, the market’s largest warehouse of publicly observable and commercially available business and consumer data. Users of Versium Predict, Versium’s automated predictive analytics solution, can now enrich their enterprise CRM records with LifeData® from more than 100 countries, enabling them to target businesses and consumers through lead scoring on a global scale. Versium Predict is integrated into Microsoft Dynamics 365 for Sales and available for download through AppSource, allowing Dynamics users to access global LifeData® at no cost. Versium made the announcement at the 2017 eXtremeCRM event in Lisbon, Portugal.

This global expansion of data allows all Versium Predict users to enrich their existing CRM contact data with new attributes from Versium’s proprietary LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® includes online and offline business and consumer behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, demographics, firmagraphics and more.

“The success of a sales campaign hinges on being able to derive actionable insights from high-quality data,” said Chris Matty, co-founder and CEO of Versium. “By expanding LifeData® to include global attributes, we’re helping Versium Predict users and Dynamics 365 for Sales customers worldwide gain deeper insights to improve campaign performance so they can exceed their sales and marketing goals.”

Versium Predict’s programmatic machine learning-based tools – now built on rich, global data –create customized predictive models that score and prioritize leads, enabling sales and marketing teams to identify which of their B2B or B2C targets are most likely to purchase their products and services—all without the help of data scientists.

About Versium

Versium is a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine. Its self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. Versium has spent nearly a decade building its database of over 5.9 million North American companies, 33 million people, over 1 trillion demographic attributes, and more than 1,000 industries. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.

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Heather Gonio

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