Versium integrates automated predictive targeting into Microsoft Dynamics 365

Versium Predict will enable Dynamics 365 for Sales users to leverage data science and programmatic machine learning to prioritize leads for sales and marketing and create high-value new customer audiences for improved B2B and B2C campaign performance.

Redmond, WA – October 12, 2016 – Versium, a leading predictive analytics company, today announced plans to collaborate with Microsoft on integration of Versium Predict, Versium’s automated predictive analytics solution, into Microsoft Dynamics 365 for Sales.

Using the customer data already available in Dynamics 365 for Sales, Versium Predict first enriches each contact with thousands of new attributes from Versium’s extensive LifeData® warehouse and then uses machine learning to build the models without requiring data scientists. This automated process allows sales and marketing to easily incorporate the power of predictive analytics into their everyday workflow to acquire, upsell and cross-sell customers.

“By automating the predictive analytics process and leveraging our LifeData®, Versium Predict removes the dependencies on data science professionals and turns Dynamics into the most intelligent CRM in the industry,” said Chris Matty, founder and CEO of Versium. “We are very excited to be working with Microsoft and look forward to helping Dynamics customers exceed their sales and marketing goals.”

Versium Predict is designed to be seamlessly integrated into Microsoft Dynamics 365 for Sales, allowing businesses to:

  • Quickly build powerful predictive models through an automated, on demand interface
  • Prioritize leads with the highest propensity to purchase or engage
  • Create new highly targeted prospect lists and customized audiences to support email, direct mail and online display advertising campaigns

“Microsoft is committed to bringing innovation to the CRM market. Versium Predict is a premier solution that fully automates predictive lead scoring and prospect list generation leveraging vast volumes of both business and consumer data. ” said Jujhar Singh, Corporate Vice President, Microsoft Dynamics CRM. “With this solution integrated into Dynamics 365 for Sales, our customers will be better positioned to target the most likely buyers of their products and services.”

Watch the Versium Predict integrated into Microsoft Dynamics 365 video.

About Versium

Versium is a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine. Its self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. Versium has spent nearly a decade building its database of over 5.9 million North American companies, 33 million people, over 1 trillion demographic attributes, and more than 1,000 industries. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.

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