Expanding Proprietary LifeData® to 1.5 Trillion Attributes Hones Targeting Predictability.
Redmond, Wash. – June 12, 2018 – Versium, a market-leading predictive analytics company, today announced a major milestone in usage of the company’s automated AI predictive targeting engine. Versium has eclipsed 1 Billion prospect records scored per month, helping companies significantly increase sales and marketing efficiencies by leveraging machine learning technologies.
In addition, the company’s proprietary LifeData® warehouse that powers its AI engine, now exceeds more than 1.5 trillion consumer and business data attributes from more than 200 countries. These milestones demonstrate the power and scalability of Versium’s highly efficient and automated AI data processing engine, validating its fortitude as a company. In response to recent international legislative changes, the company also announced that it is fully GDPR compliant.
Versium Founder and CEO Chris Matty stated, “These are major milestones for Versium. In the big data, AI analytics industry, the market is shifting from professional services to product. Our advances in automating data processing and AI modeling supports changing market demand and secures our position for the long term.” Matty continued, “Our proprietary LifeData® makes our predictive models most accurate. While others in the market are using expensive professional services to solve these complex problems, we have built the technology to automate the process, thereby yielding accuracy, time and cost efficiencies. Routinely scoring more than 1 billion records monthly demonstrates that Versium has figured out how to scale its technology and grow profitably while expanding.” This fact is reinforced by Versium’s profitable quarter-over-quarter growth since 2017.
Versium is a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine. Its self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. Versium has spent nearly a decade building its database of over 5.9 million North American companies, 33 million people, over 1 trillion demographic attributes, and more than 1,000 industries. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.