Versium to showcase automated, predictive lead scoring solutions at LeadsCon New York

Redmond, Wash. – August 15, 2016 – Versium, a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York, taking place at the New York Hilton, August 22-24.

Versium will be demonstrating its suite of predictive lead scoring services in booth #212 at the event, which focuses on vertical media, online lead generation and direct response marketing. More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference.

At LeadsCon New York, Versium will be providing demonstrations of its predictive lead scoring solutions, available at, which automate the underlying machine learning modeling process. The company’s offerings allow marketing professionals, agencies and application providers to build more accurate predictive models for their clients within hours, versus the weeks or months required by large professional service engagements.

Specific demos will include:

  • LifeData® Predictive Lead Score service, a self-service solution that leverages Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers.
  • Predictive List Builder service which enables marketing professionals to build highly targeted, highly qualified new prospect lists for multichannel campaigns based on projected conversion rates.

To arrange a sales meeting with Versium at LeadsCon New York and learn more about their solutions for enterprise organizations and marketing agencies, please contact

About Versium

Versium is a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine. Its self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. Versium has spent nearly a decade building its database of over 5.9 million North American companies, 33 million people, over 1 trillion demographic attributes, and more than 1,000 industries. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.

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Heather Gonio

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