Persona-based Audience Builder

Create Targeted B2B Online Audiences with Persona-based Attributes You Choose

Using the firmographics of your ideal B2B customers (company location, size, revenue, industry, etc.) Versium REACH will build an audience that most closely matches your specifications, allowing you to reach those customers most likely to need your products or services.

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Persona-based Marketing
with Versium REACH

Marketers haven't been able to use high-performing audiences across multiple channels due to black-box advertising platforms. Now, with Versium REACH, create unlimited persona-based audiences and use them across all digital marketing channels for a true omni-channel, persona-based marketing approach.

Simple, yet super-intelligent audience building begins with Versium REACH

Direct integrations and specifically formatted output files work with the most widely used advertising platforms to make building custom online audiences easier than ever. No more time-consuming file editing needed!

More Contact Points to Boost
Campaign Performance

Not all data is created equal. Your prospects don't use the same email address, phone number, home address, etc. across all online platforms. Layer additional contact points onto your persona-based audience with the Versium REACH online audience append tool. Versium REACH will add the contact points with the highest chance of success for reaching your prospects with online marketing campaigns.

*Metrics are based on an average of several controlled match rate tests. Results may vary based on the quality, quantity, and format of input data.

Do you have a great list of targets but are having a hard time reaching them online?

Versium REACH appends up to five email addresses and five phone numbers to each record in your list to significantly increase your match rates for online digital marketing campaigns.

Step 1

Choose the desired output requirements for your list:

Full Name
Email Address
Phone Number
Postal Address

Step 2

Specify the location of the individuals you want to be in your list. You can filter based on Zip Code or City.

Step 3

Select the demographic filters that most closely match your ideal customer profile.

Step 4

Choose the estimated household income and estimated net worth of the targets you’d like to be included in your list.

“REACH gave us the volume of data needed to make our ABM strategy possible. With its ability to find additional contact points, we are actually able to reach the contacts we want at the companies we want.”

“REACH allows us to run precisely targeted campaigns that have dramatically increased ROI on digital advertising spend for Bluebird and our clients.”

“Getting a full picture of who we're targeting has never been so clear and actionable.”

“We experienced a 510% increase in landing page conversion rate over past efforts in display advertising.”