Persona-based Audience Builder

Create Targeted Online Audiences with Persona-based Attributes You Choose

Using the firmographics of your ideal customers (company location, size, revenue, industry, etc.) Versium REACH will build an audience that most closely matches your specifications, allowing you to reach those customers most likely to need your products or services.

Persona-based B2B Emails

Are you trying to reach a specific target audience and boost conversion rates? You've come to the right place. Our innovative data tools, including the creation of persona-based prospect lists for omnichannel marketing efforts, have made us industry leaders in digital audience matching. Now you can effectively target the right people with digital and direct marketing campaigns; combining email marketing with other digital techniques to craft a seamless, multi-faceted approach to connecting with your potential customers. Accessing B2B Emails through Versium REACH adds yet another channel to your omnichannel marketing approach, so you can get your marketing messages in front of your most ideal prospects, efficiently.

B2B Emails are available through subscriptions and transactional purchases.
Try Versium REACH for free to get started

Persona-based Marketing
with Versium REACH

Marketers haven't been able to use high-performing audiences across multiple channels due to black-box advertising platforms. Now, with Versium REACH, create unlimited persona-based audiences and use them across all digital marketing channels for a true omni-channel, persona-based marketing approach.

Simple, yet super-intelligent audience building begins with Versium REACH

Direct integrations and specifically formatted output files work with the most widely used advertising platforms to make building custom online audiences easier than ever. No more time-consuming file editing needed!

More Contact Points to Boost
Campaign Performance

Not all data is created equal. Your prospects don't use the same email address, phone number, home address, etc. across all online platforms. Layer additional contact points onto your persona-based audience with the Versium REACH online audience append tool. Versium REACH will add the contact points with the highest chance of success for reaching your prospects with online marketing campaigns.

*Metrics are based on an average of several controlled match rate tests. Results may vary based on the quality, quantity, and format of input data.

Do you have a great list of targets but are having a hard time reaching them online?

Versium REACH appends up to five email addresses and five phone numbers to each record in your list to significantly increase your match rates for online digital marketing campaigns.

Step 1

Choose the desired output requirements for your list:

Full Name
Email Address
Phone Number
Postal Address

Step 2

Specify the location of the individuals you want to be in your list. You can filter based on Zip Code or City.

Step 3

Select the demographic filters that most closely match your ideal customer profile.

Step 4

Choose the estimated household income and estimated net worth of the targets you’d like to be included in your list.

“REACH gave us the volume of data needed to make our ABM strategy possible. With its ability to find additional contact points, we are actually able to reach the contacts we want at the companies we want.”

“REACH allows us to run precisely targeted campaigns that have dramatically increased ROI on digital advertising spend for Bluebird and our clients.”

“Getting a full picture of who we're targeting has never been so clear and actionable.”

“We experienced a 510% increase in landing page conversion rate over past efforts in display advertising.”