CONSUMER DEMOGRAPHIC DATA APPEND
Understand Your Contacts with Rich Demographic Insights
Versium REACH allows you to discover demographic identifiers about your customers or prospects. Use demographic append to add consumer demographic data to your lists.
Consumer demographic appends enable deeper understanding of your audience for better personalization, segmentation, optimization, and effective engagement
Personalization is necessary for marketers to reach their targets with the most engaging content - that will convert. Not only does personalized content perform better, consumers expect it. Reach your audience with content tailored to them with Versium REACH consumer demographic appends.
Key consumer demographic data
- Age range
- Marital status
- Occupation
- Children in the home
- Education level
- Online purchasing indicator
- and more
Household, financial, & auto
- Estimated household income
- Estimated net worth
- Length of residence
- Home own or rent
- Home value
- Auto year, make, model
- Mortgage & refinance amounts & dates
- and more
Lifestyle & interests
- Mail order buyer
- Health & beauty
- Investing
- Pets
- Travel
- Home improvement
- Outdoors
- Sports
- and more
Political & donor
- Party affiliation
- Donor environmental
- Donor animal welfare
- Donor political
- and more
“REACH gave us the volume of data needed to make our ABM strategy possible. With its ability to find additional contact points, we are actually able to reach the contacts we want at the companies we want.”
“REACH allows us to run precisely targeted campaigns that have dramatically increased ROI on digital advertising spend for Bluebird and our clients.”
“Getting a full picture of who we're targeting has never been so clear and actionable.”
“We experienced a 510% increase in landing page conversion rate over past efforts in display advertising.”
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