Versium REACH Use Case

Power Account-Based Marketing (ABM)

254% more business influencers REACHED. 189% increase in conversions.

WHO

Video production company wanting to win the business of various target companies

GOAL

The company recently met some decision makers at a tradeshow and want to generate more buzz and awareness of their brand and services for everyone at these businesses via an Account Based Marketing (ABM) social media campaign.

THEIR TARGETS

All employees at various small businesses of the decision makers they recently met at a tradeshow.

WHERE THEY’RE ADVERTISING

Facebook, Twitter, LinkedIn

ORIGINAL SOURCE OF TARGET LIST

Tradeshow leads

EXISTING INPUTS

  • name
  • company
  • business email
  • business phone

WHAT THEY DID

Using Versium REACH, they found additional stakeholders at their target businesses, and then appended an additional 3,645 additional consumer data points to all of those contacts to find more of them on social media websites.

REACH Results

254% more business influencers REACHED. 189% increase in conversions.

The company expanded their reach beyond the email inbox of the contacts they met at the show, engaging all key stakeholders with account-based advertising and serving them targeted ads across multiple social channels. This resulted in a 189% increase in conversions from when they last engaged leads at an event without implementing an ABM strategy with REACH.

Reach prospects everywhere they are online

Reduce Cost Per
Acquisition

Enable Cross-Device Marketing

See Versium REACH in action

Learn how thousands of companies are transforming their marketing campaigns with Versium’s superior data.

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