Enable Cross-Device Marketing
172% increase in REACH, 140% increase in mobile REACH
Biomedical equipment manufacturing company looking to expand their advertising outside of LinkedIn.
Generate awareness of their brand and products, targeting medical providers who’ve visited their LinkedIn ads for a paid display ad campaign outside of LinkedIn.
Medical providers seeking the latest and most reliable tech for their services.
WHERE THEY’RE ADVERTISING
Online (paid display advertising)
ORIGINAL SOURCE OF TARGET LIST
LinkedIn ad visitors from a previous campaign
- LinkedIn profile URL
WHAT THEY DID
Used the LinkedIn information they had and Versium REACH to enrich their lists with an additional 27,386 business and online consumer points of information, and then used the enriched list for their paid display campaign.
172% increase in overall REACH. 140% increase in mobile REACH.
When onboarding their list for a paid display campaign, they matched 172% more cookies because their list now contains more business and consumer information. Having additional contact information also enabled them to improve device ID matching, allowing them to target 140% more of their prospects on their mobile devices, resulting in up to a 150% higher click-through rate from their previous campaign.
Reach prospects everywhere they are online
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