Versium REACH Use Case

Enable Cross-Device Marketing

172% increase in REACH, 140% increase in mobile REACH

WHO

Biomedical equipment manufacturing company looking to expand their advertising outside of LinkedIn.

GOAL

Generate awareness of their brand and products, targeting medical providers who’ve visited their LinkedIn ads for a paid display ad campaign outside of LinkedIn.

THEIR TARGETS

Medical providers seeking the latest and most reliable tech for their services.

WHERE THEY’RE ADVERTISING

Online (paid display advertising)

ORIGINAL SOURCE OF TARGET LIST

LinkedIn ad visitors from a previous campaign

EXISTING INPUTS

  • name
  • LinkedIn profile URL

WHAT THEY DID

Used the LinkedIn information they had and Versium REACH to enrich their lists with an additional 27,386 business and online consumer points of information, and then used the enriched list for their paid display campaign.

REACH Results

172% increase in overall REACH. 140% increase in mobile REACH.

When onboarding their list for a paid display campaign, they matched 172% more cookies because their list now contains more business and consumer information. Having additional contact information also enabled them to improve device ID matching, allowing them to target 140% more of their prospects on their mobile devices, resulting in up to a 150% higher click-through rate from their previous campaign.

Reach prospects everywhere they are online

Reduce Cost Per
Acquisition

Power Account-Based Marketing

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