Reduce Cost Per Acquisition
300% increase in REACH, 75% reduction in cost per acquisition
AI-powered marketing SaaS company building awareness and authority in the martech space.
Build awareness and establish authority in the martech world, targeting awareness ads for gated thought leadership content to B2B marketers who are hungry for content on best practices for their marketing solutions.
B2B marketers looking to improve their ROI
WHERE THEY’RE ADVERTISING
Facebook and Gmail
ORIGINAL SOURCE OF TARGET LIST
Lead capture form on their website
- business email
- company name
- company phone number
WHAT THEY DID
Enriched the business information they had on their prospects with 46,235 additional data points of consumer information using Versium REACH, and used the appended list for their advertising platforms.
300% more of their targets REACHED. Cost per acquisition, lowered.
More emails and phone numbers available for matching, meaning match rates for their Gmail and Facebook campaigns increased by 300% and 72% respectively and decreased their cost per acquisition by 75% by generating more qualified leads through the digital campaign.
Reach prospects everywhere they are online
See Versium REACH in action
Learn how thousands of companies are transforming their marketing campaigns with Versium’s superior data.