Versium REACH Use Case

Reduce Cost Per Acquisition

300% increase in REACH, 75% reduction in cost per acquisition

WHO

AI-powered marketing SaaS company building awareness and authority in the martech space.

GOAL

Build awareness and establish authority in the martech world, targeting awareness ads for gated thought leadership content to B2B marketers who are hungry for content on best practices for their marketing solutions.

THEIR TARGETS

B2B marketers looking to improve their ROI

WHERE THEY’RE ADVERTISING

Facebook and Gmail

ORIGINAL SOURCE OF TARGET LIST

Lead capture form on their website

EXISTING INPUTS

  • name
  • business email
  • company name
  • company phone number

WHAT THEY DID

Enriched the business information they had on their prospects with 46,235 additional data points of consumer information using Versium REACH, and used the appended list for their advertising platforms.

REACH Results

300% more of their targets REACHED. Cost per acquisition, lowered.

More emails and phone numbers available for matching, meaning match rates for their Gmail and Facebook campaigns increased by 300% and 72% respectively and decreased their cost per acquisition by 75% by generating more qualified leads through the digital campaign.

Reach prospects everywhere they are online

Enable Cross-Device Marketing

Power Account-Based Marketing

See Versium REACH in action

Learn how thousands of companies are transforming their marketing campaigns with Versium’s superior data.

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