Expand Your Mad Skills

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.

A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).

A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

XaaS refers to the delivery of anything as a service. XaaS includes products, tools, or tech that sellers deliver as services to consumers.

Artificial Intelligence (AI) refers to the capability of a machine to perform an act that we commonly associate with human intelligence.

Bounce Rate is the percentage of visitors who enter a webpage and leave before taking any sort of action, such as clicking a link, or making a purchase.

A/B Testing is the process in which two different versions of a variable are shown to different groups to see which version leaves a greater impact.

Data Management Platform (DMP) is a system that collects, stores, organizes & activates first, second, and third party data from several sources.

Consent and Preference Management are two communication aspects controlled by the customer, with how a company interacts with them.

Ideal Customer Profile (ICP) defines the specific characteristics of accounts that are expected to be a company’s most valuable customer.

The Customer Funnel describes the process a consumer takes from the first encounter with your product to the purchase of said product.

Return on Investment (ROI) is a metric that measures the profitability of an investment or a series of investments.

Customer Acquisition Cost (CAC) is the cost or amount of money a business spends to get a new customer. CAC helps to measure the return on investment from the efforts spent to grow clientele.

Conversion Rate Optimization (CRO) is a process involving the increase of conversions from a website or mobile app.

Click Through Rate (CTR) is a metric used by advertisers that measures the number of people who clicked on an ad by how many people saw the ad.

An Application Programming Interface (API) is a type of software that acts as an intermediary between two different applications.

A touchpoint refers to any time a consumer interacts with your brand. This can be through an employee, an app, an advertisement or a website.

Personally Identifiable Information (PII) is information that when combined with other data or just used alone, can be used to identify an individual.

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,

Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or end users.

Online targeting means choosing the type of person you want to market to through online digital channels, crafting your messaging to appeal to that type of person, and then getting that messaging out to those types of people in places where

With social media marketing, you use social media platforms (Facebook, Twitter, LinkedIn, etc.) to promote a product or service. Social media marketing

Search engine optimization is a way of increasing a website’s organic visibility on search engine results pages by using keywords, quality content

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility

Software as a Service (SaaS) is online software where you can access software functionality on a website, usually through a subscription model. 

Marketers are always looking to expand their reach. It’s the number of potential customers might see your marketing messaging. The more people who see you, the more that might be interested in your product or services.

In omni-channel marketing, you use knowledge of your customer’s interests to provide personalized, targeted messaging across all channels and devices, with an awareness of what the customer cares about

An online audience is one you reach through online avenues besides direct email. As people use websites on the Internet, they leave a trail, and an online audience

Programmatic Display Ads provide an automated way of buying (often through real-time bidding (RTB)

A predictive score shows the probability any given individual will take a specific action. What that action is can vary: you can create a predictive score to show how likely someone is to transact, to commit fraud, to donate to a cause, to cancel membership

Predictive Analytics is the process of analyzing current and historical customer behavior (for example, which customers bought and didn’t buy your latest product) and then predicting customer behavior in the future

Persona list-gen is shorthand for persona list generation, and means generating a marketing list from a persona. See Persona-based Marketing.

Persona-based marketing is based on the premise that the more you know about your customer, the easier it will be to reach them. A persona is a composite sketch