Account-based Marketing (ABM)

A marketing strategy that focuses on one particular organization as its market. This highly-tactical strategy would create content specifically for target organizations. This approach calls for tight alignment between sales and marketing with account-specific messaging. Once aligned, marketing can attempt to reach all influencers and decision makers across the organization with appropriate content. ABM focuses on high revenue targets and relationships rather than generic outreach that focuses on lead volume (“spray and pray”). It does not have to be 1:1 account outreach, but can be on a programmatic level.

Versium REACH is an ideal tool for ABM marketers as they can easily locate decision-makers at targeted accounts and give insights that will guide content creation for them.

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or end users.
Online targeting means choosing the type of person you want to market to through online digital channels, crafting your messaging to appeal to that type of person, and then getting that messaging out to those types of people in places where

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