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B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers.

More Glossary Terms

Machine Learning

Machine learning is a form of AI (artificial intelligence), where a system is programmed to automatically learn... continue

Online Reach

Marketers are always looking to expand their reach. It’s the number of potential customers might see your... continue

Customer Identity

Customer or consumer identity is a way of tracking the same customer everywhere they move—the websites they... continue

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