B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

More Glossary Terms

Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and... continue

Marketing Analytics

Marketing analytics is how you analyze the success of your marketing analytics, by tracking metrics such as click-through-rate... continue

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