B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

More Glossary Terms

Look-alike Audience

A look-alike audience is people who look like your best customers. To create a look-alike audience, you start... continue

Machine Learning

Machine learning is a form of AI (artificial intelligence), where a system is programmed to automatically learn... continue

Customer Identity

Customer or consumer identity is a way of tracking the same customer everywhere they move—the websites they... continue

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