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B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

More Glossary Terms

Customer Identity

Customer or consumer identity is a way of tracking the same customer everywhere they move—the websites they... continue

SaaS

Software as a Service (SaaS) is online software where you can access software functionality on a website, usually... continue

Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and... continue

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