Learn how Versium REACH can improve the match rates of your paid social and display campaigns. NEXT LIVE DEMO: January 23rd at 10:30AM PST / 1:30PM EST
Reserve a seat

B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

More Glossary Terms

Programmatic Display Ads

Programmatic Display Ads provide an automated way of buying (often through real-time bidding (RTB)) display of... continue

Data Management Platform

A data management platform or DMP, collects data from any number of data sources, sorts and stores that data,... continue

Data Science

Data science incorporates all of the science around analyzing, segmenting, and modeling data, among other things.... continue

Return to Tech Glossary