B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

More Glossary Terms

Search Engine Optimization (SEO)

Search engine optimization is a way of increasing a website’s organic visibility on search engine results... continue

Online Audience

An online audience is one you reach through online avenues besides direct email. As people use websites on the... continue

Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and... continue

Return to Tech Glossary