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B2B Marketing

Tech Glossary

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses rather than to end consumers. 

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Email Marketing List

An email marketing list is just what it sounds like—a list of email addresses that you use for an email marketing... Read full definition
Data Hygiene

Data Hygiene is the process of cleaning up a data set. The process removes duplicates, corrects misspellings, makes... Read full definition
Omni-channel Marketing

In omni-channel marketing, you use knowledge of your customer’s interests to provide personalized, targeted... Read full definition
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