B2B2C Marketing

Business to Business to Consumer marketing. This refers to businesses marketing to businesses who interact with consumers. It’s a hybrid or iteration of B2C: the first B is ultimately reaching the customers of the second “B”. Instead of reaching one customer at a time, it’s taking advantage of the existing customers of the second business. Think of a travel booking website: they access the customers of a hotel chain or an airline. Expedia accesses Alaska Airlines or Hyatt customers in a B2B2C model.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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