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B2B2C Marketing

Tech Glossary

Business to Business to Consumer marketing. This refers to businesses marketing to businesses who interact with consumers. It’s a hybrid or iteration of B2C: the first B is ultimately reaching the customers of the second “B”. Instead of reaching one customer at a time, it’s taking advantage of the existing customers of the second business. Think of a travel booking website: they access the customers of a hotel chain or an airline. Expedia accesses Alaska Airlines or Hyatt customers in a B2B2C model.

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