CAC (Customer Acquisition Cost)

Customer Acquisition Cost (CAC) is the cost or amount of money a business spends to get a new customer. CAC helps to measure the return on investment from the efforts spent to grow clientele.

It is calculated by dividing the costs spent converting prospective customers into customers (sales, marketing, etc.) by the total number of customers.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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