The proportion of people who see your messaging (on any platform), and who take the action the messaging is suggesting, such as purchasing something, subscribing to a service, or even just clicking a link in the ad. For example, if you send out 100 emails and get 5 new customers from it, your conversion rate would be 5%.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,