Cookieless Marketing

Cookieless marketing means marketers rely less on third-party cookies, which are little bits of data exchanged between advertisers with personal identifiers as consumers browse the internet. Going cookieless, websites can store your data using other methods like IP addresses or device IDs as identifiers instead of cookies. These alternative methods can track you online.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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