Customer Consent & Preference Management

Consent and Preference Management are two aspects controlled by the customer. Customer Consent Management gives the customer the choice to consent to communications from a specific company, such as promotional emails. On the other hand Customer Preference Management allows the customer to control how often they may receive those communications from said company.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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