Customer Identity

Customer or consumer identity is a way of tracking the same customer everywhere they move—the websites they visit, the devices they use, what they purchase—and creating a single, unified view into who that person is, now and as their profile evolves. Customer identifiers might be an email address, a mobile phone number, or a social media handle. 

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or end users.
Online targeting means choosing the type of person you want to market to through online digital channels, crafting your messaging to appeal to that type of person, and then getting that messaging out to those types of people in places where

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