Data Management Platform

A data management platform or DMP, collects data from any number of data sources, sorts and stores that data, and then provides multiple ways for marketers to access it. This is the basis of many marketers’ toolkit—they use this platform to sift through and create audiences with certain filters. As data grows and gets more complex, marketers need better tools to manage it.

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or end users.
Online targeting means choosing the type of person you want to market to through online digital channels, crafting your messaging to appeal to that type of person, and then getting that messaging out to those types of people in places where

We use cookies to give you the best experience on our website. By clicking “ACCEPT” or continuing to use this site, you agree that this is OK. For more information, see our Privacy Policy.