The word's out! We just announced our new integration with Hubspot at INBOUND19 last week! Now Hubspot users can build powerful digital audiences directly from their lists in Hubspot with Versium REACH.

Data Management Platform

Tech Glossary

A data management platform or DMP, collects data from any number of data sources, sorts and stores that data, and then provides multiple ways for marketers to access it. This is the basis of many marketers’ toolkit—they use this platform to sift through and create audiences with certain filters. As data grows and gets more complex, marketers need better tools to manage it.

More Glossary Terms