A data management platform or DMP, collects data from any number of data sources, sorts and stores that data, and then provides multiple ways for marketers to access it. This is the basis of many marketers’ toolkit—they use this platform to sift through and create audiences with certain filters. As data grows and gets more complex, marketers need better tools to manage it.
An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
