A data management platform collects data from any number of data sources, sorts and stores that data, and then provides multiple ways for marketers to access it. This is the basis of many marketers’ toolkit—they use this platform to sift through and create audiences with certain filters. As data grows and gets more complex, marketers need better tools to manage it.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition