Data science incorporates all of the science around analyzing, segmenting, and modeling data, among other things. In marketing, it provides a way to get actionable insights from your data, and those actionable insights help you succeed as a marketer. Figure out how your customers segment and cluster, as well as how to target the ones that are most likely to convert, easily and affordably with Versium’s cutting-edge machine learning and data science tools, that take the guesswork — and the legwork — out of data science.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition