A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and gives you the ability to manage several ad exchange accounts through one interface, including bidding on display ad space and target audiences.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,