Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and gives you the ability to manage several ad exchange accounts through one interface, including bidding on display ad space and target audiences.  

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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