Marketing that takes place on Facebook, including Facebook pages, posts, and ads. With more than 2 billion active monthly users on Facebook, this is a channel few marketers can ignore.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,