An Ideal Customer Profile (ICP) defines the specific firmographic, environmental, and behavioral characteristics of accounts that are expected to be a company’s most valuable customer. Essentially the ICP defines the characteristics of the perfect customer for a specific company, which can be taken into account in order to market to a specific audience.
An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
