ICP (Ideal Customer Profile)

An Ideal Customer Profile (ICP) defines the specific firmographic, environmental, and behavioral characteristics of accounts that are expected to be a company’s most valuable customer. Essentially the ICP defines the characteristics of the perfect customer for a specific company, which can be taken into account in order to market to a specific audience.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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