Identity Graph

An Identity Graph is an online database of crucial data about your potential customers – it consists of customer profiles and all the known identifiers that are tied to those individual consumers. Typically, B2B data focuses on business identifiers, while B2C data can reveal consumer information that provides clues to the emotional reasons and process your customers use when making buying decisions. By combining B2C and B2B data, marketers can develop a more complete profile of a potential customer so they can tailor more relevant content for that customer and get better engagement on marketing campaigns. Read more about our proprietary graph here.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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