Identity Resolution

Identity resolution is a data management process when an identity is searched and analyzed between different data sets and databases to find a match and/or resolve identities. Identity resolution enables an organization to explore a precise individual’s or entity’s identity based on its available data records and attributes. It attributes customer behavior and interactions with your business across all touchpoints, platforms, or channels to a single unified customer profile.

Learn more about our B2B2C Identity Graph

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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