Identity resolution is a data management process when an identity is searched and analyzed between different data sets and databases to find a match and/or resolve identities. Identity resolution enables an organization to explore a precise individual’s or entity’s identity based on its available data records and attributes. It attributes customer behavior and interactions with your business across all touchpoints, platforms, or channels to a single unified customer profile.
An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
