Identity resolution is a data management process when an identity is searched and analyzed between different data sets and databases to find a match and/or resolve identities. Identity resolution enables an organization to explore a precise individual’s or entity’s identity based on its available data records and attributes. It attributes customer behavior and interactions with your business across all touchpoints, platforms, or channels to a single unified customer profile.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,