Marketing that takes place on LinkedIn, including LinkedIn pages, posts, and ads. Once just a resume repository and career hunting website, it’s now a business content platform and the “go to” channel for business connections, industry content, and professional networking.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,