A look-alike audience is people who look like your best customers. To create a look-alike audience, you start with an existing list or audience of high performing customers. Then you use Versium REACH to analyze it to find as many attributes about those customers as you can, then employ AI and machine learning to uncover new customers that share these attributes. Now you can market to this new list of potential customers through the channels most likely to reach them.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,