Machine learning is a form of AI (artificial intelligence), where a system is programmed to automatically learn and improve as it works. In the case of marketing, it is one of the key features of predictive modeling and analytics, where the system uses the data it’s analyzing to continuously improve the modeling and analytics it provides.
An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
