Marketing analytics is how you analyze the success of your marketing analytics, by tracking metrics such as click-through-rate (CTR) or return on investment (ROI) so you can make adjustments that improve your marketing performance.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,