The total of potential customers for your product or services. Your audience consists of the businesses or people you are marketing to. There are many types of marketing audiences, including the ones Versium REACH provides: online, look-alike, persona, and account-based audiences.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,