The total of potential customers for your product or services. Your audience consists of the businesses or people you are marketing to. There are many types of marketing audiences, including the ones Versium REACH provides: online, look-alike, persona, and account-based audiences.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition