Marketing Audience

The total of potential customers for your product or services. Your audience consists of the businesses or people you are marketing to. There are many types of marketing audiences, including the ones Versium REACH provides: online, look-alike, persona, and account-based audiences.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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