Marketing automation means technologies or services that automate marketing tasks, such as sending your marketing message out on multiple channels, or an email nurture campaign that sends messages at your chosen cadence. Marketing automation can handle many repetitive tasks so you can focus on more creative or strategic work.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,