In multi-channel marketing, you make sure customers are seeing consistent messaging and can make a purchase on multiple marketing channels. The channel is at the center of this strategy. These channels can be direct (like email or direct mail) or indirect (like website, social media, or retail store ads). The emphasis is on creating a consistent experience across channels and making sure customers can purchase wherever they are when they decide to purchase. Read more about the difference between multi-channel marketing and omni-channel on our blog.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition