In omni-channel marketing, you use knowledge of your customer’s interests to provide personalized, targeted messaging across all channels and devices, with an awareness of what the customer cares about and where they are in the purchasing journey. In short, the customer is at the center of this strategy, and you want to be reaching them in all the channels they use or see. You want to build tremendous brand awareness and credibility by appearing everywhere they are. Read more about the difference between multi-channel marketing and omni-channel on our blog.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,