Online Audience

An online audience is one you reach through online avenues besides direct email. As people use websites on the Internet, they leave a trail, and an online audience helps you track them on that trail. This trail consists of email addresses, website cookies, device IDs from computers, tablets, and cellphones, IP addresses assigned to those devices by website hosts and networks, and other activity tracking markers that websites (maybe even yours) collect as people shop, communicate, and browse online. Being able to follow that trail allows you to know where your prospects are so you can provide personalized touchpoints based on their online activity.

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or end users.
Online targeting means choosing the type of person you want to market to through online digital channels, crafting your messaging to appeal to that type of person, and then getting that messaging out to those types of people in places where

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