A persona is a realistic representation of who your ideal customer or a segment of your ideal audience might be. Persona-based marketing is a strategy that is increasingly popular as businesses become more familiar with who their best customers are. A persona might highlight personality traits or demographic information that will help in creating specific content, or it might identify pain points that your product or services address. Persona-based marketing is based on the premise that the more you know about your customer, the easier it will be to reach them.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition