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Persona-based Marketing

Tech Glossary

A persona is a realistic representation of who your ideal customer or a segment of your ideal audience might be. Persona-based marketing is a strategy that is increasingly popular as businesses become more familiar with who their best customers are. A persona might highlight personality traits or demographic information that will help in creating specific content, or it might identify pain points that your product or services address. Persona-based marketing is based on the premise that the more you know about your customer, the easier it will be to reach them. 

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