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Persona List Gen

Tech Glossary

Persona list gen is shorthand for persona list generation, and means generating a marketing list from a persona. See Persona-based Marketing.

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Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and... continue

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Business to Business to Consumer marketing. This refers to businesses marketing to businesses who interact with... continue

Cookie Matching

As people browse websites on the internet, many websites capture browsing activity and customer preferences in... continue

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