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Predictive Analytics

Tech Glossary

Predictive Analytics is the process of analyzing current and historical customer behavior (for example, which customers bought and didn’t buy your latest product) and then predicting customer behavior in the future (for example, which new customers are most likely to buy that product). Machine learning and artificial intelligence, directed by skilled data scientists and programmers, allow Versium’s predictive analytics to be automated, giving you the results of months of data integration and analysis in a matter of hours.

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