Predictive Analytics is the process of analyzing current and historical customer behavior (for example, which customers bought and didn’t buy your latest product) and then predicting customer behavior in the future (for example, which new customers are most likely to buy that product). Machine learning and artificial intelligence, directed by skilled data scientists and programmers, allow Versium’s predictive analytics to be automated, giving you the results of months of data integration and analysis in a matter of hours.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,