The word's out! We just announced our new integration with Hubspot at INBOUND19 last week! Now Hubspot users can build powerful digital audiences directly from their lists in Hubspot with Versium REACH.

Predictive Modeling

Tech Glossary

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict, with a high degree of accuracy, which new customers are most likely to have the same behavior (such as buy your product).

Versium Predict builds predictive models using machine learning algorithms, trained with your customer combined with business and consumer attributes from Versium’s LifeData® warehouse.

More Glossary Terms